What we’ve witnessed

So many companies have the best intention when hiring a marketing manager. They know they need marketing in order to sell their product, so they hire a marketing manager to tick that off the list.

But so many marketing managers don’t have the experience to direct a company to success – not because they aren’t brilliant – but simply because they don’t have the experience to do so. 

We need to empower the marketing team rather than drown them in ways where they can only react, rather than be proactive and in control.

A typical MD role can cost upward of £100k / year. This allows you to have the expertise and guidance of a Director, whilst teaching the marketing team their own skills that they can carry forward into the future.

Format

Habits take over a month to form, and it can take 60 repetitions to learn something new. The programme runs in 6 week chunks, with one 90-minute session per week.  There is ongoing support throughout this time, dependent on the mentee’s needs.

Mentoring is flexible to what the mentee and the business needs, but typical topics include: 

  • 1. A Marketing Strategy and Plan 

    What are the business objectives, and how does this translate into a strategy? 

    A marketing plan aimed at your core audience groups 

    Individual strategies for your owned channels (social media, newsletters, website)  

  • 2. Overseeing Content Creation  

    Best practise and reviewing written content (blogs, press releases, email) 

    Best practise and reviewing visual content in-keeping with brand guidelines (social, newsletters) 

  • 3. The Marketplace and Delivery 

    Filling in any knowledge gaps about the other parts to the industry (production, ideation, working with media owners and platforms, PR, media planning, brand partnerships)

    Access to contacts in the industry to help guide and partner with 

    Overseeing the delivery of the plan, amending and optimising as we go

Let's chat about a plan that we can design for you

Investment

6 weeks x 1.5 hour weekly sessions + ongoing, anytime support : £1,500

Marketing directors cost upwards of £100k per year. This provides marketing director level guidance for a fraction of the cost.